This year’s celebration of M·A·C’s iconic giveback program honors Keith Haring’s artistic and philanthropic legacy.
Since 1994, M·A·C VIVA GLAM has raised more than $500,000,000 globally. This year marks 27 years of giving back 100% with three special-edition Lipsticks in Keith Haring’s signature primary color palette.
The cosmetics brand and the legendary gay artist are a great match, sharing a bold, colorful, aesthetic. Haring’s street pop art style found itself at the epicenter of New York’s artistic subculture in the 1980s, around the same time that M·A·C launched its vibrant Artistry brand.
“As one of the most disruptive beauty campaigns of all time, M·A·C VIVA GLAM set the standard for giving back within the industry thanks to the support of provocative powerhouse talent, our Artists and community,” says John Demsey, Chairman of the M·A·C VIVA GLAM Fund and Executive Group President, The Estée Lauder Companies Inc.
“For our 27th anniversary, we’re thrilled to honor the late iconic artist Keith Haring and carry forward his mission of using his imagery to drive positive change for those most in need of support. He was a true visionary who used his talent for purpose. While he sadly passed during the height of the epidemic, we are so proud that his iconic art and philanthropy lives on through VIVA GLAM.”
Three special-edition Lipsticks in Keith Haring’s signature primary color palette in Matte and Frost finishes come together for this year’s VIVA GLAM collection.
Each work of pop art is expressed through Keith Haring’s symbolic street-style imagery. 100% of the selling price of VIVA GLAM Lipstick sold in the US is donated to the M·A·C VIVA GLAM Fund, supporting healthy futures and equal rights for all.
When you buy any VIVA GLAM Lipstick, 100% of the selling price goes to support local organizations supporting women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.
In addition to the three new, special-edition M·A·C VIVA GLAM x Keith Haring Lipsticks, every cent of the selling price of VIVA GLAM I Lipstick, VIVA GLAM II Lipstick and VIVA GLAM III Lipstick goes to support the health and rights of people of All Ages, All Races and All Genders all year around.
Mix, match and create limitless impactful looks with red, yellow and blue hues that are as boldly original worn alone as they are when mixed to a bespoke shade of purple, green or orange. “Play, create and express yourself anyway you want,” says Skinner. “Apply, mix, blend and customize your VIVA GLAM look your way and wear it with pride.”
“Keith Haring was a good-natured, astute, symbolist artist who drew with the most minimal lines some of the best assets of human nature – symbols that everyone could read,” says Debbie Harry, former M·A·C Cosmetics VIVA GLAM Ambassador. “His optimism and humor were always there in his lines.”
Haring himself passed of AIDS-related complications in 1990. Since 1994, M·A·C has donated 100% of the selling price of all VIVA GLAM Lipsticks to organizations supporting the health and rights of those affected by HIV/AIDS, as well as women and girls and the LGBTQIA+ community. “If art is the heart of M·A·C, then VIVA GLAM is very much its soul,” says Dominic Skinner, UK and ROI-based Global Senior Artist.
Haring believed “art should be something that liberates your soul, provokes the imagination and encourages people to go further.” Akin to how the artist considered the subways of New York his laboratory for experimentation, VIVA GLAM x Keith Haring invites experimentation and creative exploration.
“Our partnership with M·A·C Cosmetics is really a perfect match,” says Gil Vazquez, Acting Director of the Keith Haring Studio. “Between the bold color palette and the ethos of the brand, we really appreciate the synergies here and can’t wait to see this all come to life.”
Products available at M·A·C locations and maccosmetics.com.