One of the latest videos released as part of Lexus’ entrepreneur ad campaign stars leading lesbian ice cream entrepreneur, Natasha Case – CEO and Founder of Coolhaus.
The inspiration behind the Lexus campaign was to highlight some incredible women who are pioneering their industries, their careers, and most importantly, their communities.
Natasha started baking cookies, making ice cream, and combining them into “cool houses” in 2008 with her business partner Freya Estreller.
With mutual backgrounds in the design and real estate fields, they began naming their ice cream sandwiches after architects and architectural movements that inspired them – and eventually decided to take their newfound passion (dubbed “Farchitecture,” or Food + Architecture) to their hometown streets in Los Angeles. So after a few days on Craigslist (and some time convincing their families they weren’t crazy), they found and bought a beat-up old postal van, trekked out to the world-famous Coachella Valley Music Festival in April 2009 to make their debut, and, well…the rest is history.
Now, Coolhaus distributes in 6,000+ grocery stores ranging from Whole Foods to Safeway to Publix markets with 30 products including hand-crafted ice cream sandwiches, artisan pints and chocolate-dipped bars.
Fans can also visit Coolhaus at its two Southern California-based storefronts in Culver City and Pasadena, or swing by one of the 10 mobile ice cream trucks and carts in Los Angeles, New York, and Dallas.
Watch the campaign video: