We’re all too familiar with the countless LGBTQ+ derogatory terms that have been coined over time. Truth is they stemmed from hate, and all with one core purpose: to ridicule and shame anyone with non-conforming sexual orientations. So when this new tee shirt brand steps forward with a way of turning these negatives into positives, we were keen to find out more!
The Tooshly vision is simple: disarm LGBT bullying terms (Poo Jabber, Butt Pirate, Knob Jockey, Muff Diver, Turd Burglar, etc) by finally letting the LGBT community reclaim them and wear them proud!
The Tooshly range of T-shirts (which launched on 22nd Feb, 2019) currently comprises of 10 characters, with another 30+ characters on the drawing board. Shirts are priced at US$75 including free global shipping, and available at the Tooshly online store: www.tooshly.com.
10% of each sale goes to support the work of GLAAD furthering LGBTQ acceptance.
Cédric Amoyal, the 45 year old Australian creator of Tooshly says “I really wanted to flip these derogatory terms from tools of hate into weapons of love, laughter and compassion. I was very much inspired by the history of the ‘Pink Triangle’”.
“I had the vision for Tooshly over 16 years ago”, Cédric continues “but at that time it just felt too early -too big of a leap. Now in 2019, the LGBT community are finally supported and confident enough to claim what’s rightfully theirs. All the signs are there that the world is finally at a turning point on this topic. So I decided it was finally time to launch Tooshly”.
Check out a preview of some of the fun characters: