Wednesday, May 22, 2024

This hotel brand strives for non-stop Pride, all year round

YOTEL is celebrating diversity and inclusivity year round, with the launch of Non-Stop Pride, a new global brand initiative that champions all love, around the world and around the clock.

Marking the launch of Non-Stop Pride, YOTEL is excited to announce its ‘Queer Guide’ series, which is now available at selected city center locations. The video guides have been curated by local content creators from the community, sharing LGBTQIA+ friendly hotspot recommendations with YOTEL travelers wanting to explore and discover something new, from the world-famous queer bar ‘Mother’ in San Francisco to the lively ‘Peachy Keen’s’ in New York.

Guests can view the guides on the YOTEL website and Instagram page for the following YOTEL properties in the US and Europe: New York, Boston, Washington DC, Miami, San Francisco, London City, Manchester, Amsterdam, and Porto.

Additionally, to celebrate Pride and further demonstrate YOTEL’s ongoing commitment and support for the community, YOTEL hotels around the world are set to host a series of fun and inclusive events over the coming months. This includes a drag themed Pride brunch on Saturday 22nd July at YOTEL Glasgow with entertainment by the likes of October Fist and Ziggi Battles, where £5 per ticket sold will be donated to LGBT Youth Scotland plus further fundraising on the day.

Olivia Donnan, Vice President of Brand & Communications at YOTEL adds “YOTEL has been an advocate for LGBTQIA+ communities across our cities for many years and a champion in promoting a safe, equitable, and diverse culture for all our guests and crew. It’s important for us that anyone visiting a YOTEL feels comfortable to come, and explore, just as they are, and the launch of Non-Stop Pride is recognition that Pride isn’t just a day or a month, it is an always-on commitment to celebrating and elevating queer voices and diverse communities in the cities we call home. “

Over the past year, YOTEL has been working closely with the renowned Inclusion Specialist, Polly Shute, to provide tailored training for its Crew around the world, ensuring that all employees are educated and empowered to support the LGBTQIA+ community within and beyond the hospitality setting. The sessions include open discussion on challenges for the community, how to be an ally, and biases.

Working with local community groups to offer safe and inclusive spaces for the LGBTQIA+ community has also been an important focus for the brand globally. For example, YOTEL London City is now the official home to Southbank Surfing, which was set up by Polly to create safe spaces for lesbian, bi, trans, and queer women to meet and socialize, and YOTEL is looking to expand the partnership further around the UK and has plans to open similar spaces in the US also.

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About Yotel

With 22 properties in sought-after locations globally, YOTEL is for people on the move. People who are experiencing, doing and achieving; Non-Stop. From buzzing cities to bustling airports YOTEL exists to challenge the status quo of the hospitality industry and deliver a different experience for guests through smart design, creative technology, and awesome people. YOTEL is the pit stop for the Non-Stop.

The global hospitality brand is based in London with regional offices in the US and Asia and has a portfolio of three brands: YOTEL (city centre hotels), YOTELPAD (extended stay option) and YOTELAIR (airport hotels). The company operates fourteen city centre hotels in New York, Boston, San Francisco, Washington D.C., Miami, Singapore, Edinburgh, London (2), Amsterdam, Porto, Glasgow, Manchester, and Park City, and six airport hotels in London Gatwick, Amsterdam Schiphol, Paris, Charles de Gaulle, Istanbul Airport (2), and Singapore Changi. YOTEL was originally created by YO! founder Simon Woodroffe OBE who took inspiration from the experience of first-class travel and translated that ethos, language and design into small but beautifully designed rooms.

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