This music video will have you bumping and grinding all summer

Bobby Newberry, known for choreographing Eminem, Nicki Minaj and Missy Elliot, busts a move in a music video for his own summer jam, “Ride.”  

The song is a feel-good track he co-wrote about taking chances and chasing after life’s wildest dreams.  But Bobby’s taking chances in the video, grinding alongside an all-male cast of dancers — and appearing in his first intimate acting scene.

“The making of ‘Ride’ was high speed, very zero to a hundred,” Bobby Newberry reflects from his Los Angeles home.  “We wrote the song and worked it in the studio on the same day.  After that first session, I knew I had to do a full music video.”

The video was shot in Echo Park, and two other locations in downtown Los Angeles.  “It is one of my favorite videos I’ve done so far,” Newberry continues.  “The dancing is so clean.  Much of it was done on the grass and it looks so amazing on film.  What you can’t see, however, and what we didn’t know, is that Echo Park is home to hundreds of geese and ducks!  We were literally dancing in bird droppings.” 

He says he was most nervous about the kissing scene in the video.  The love interest is played by his friend Joey Gentile, and Newberry admits he needed two shots of tequila to loosen up for it.  “It was my first time doing a scene like that!  Luckily, it was the last scene we filmed that day.”

Bobby Newberry has always had a passion for performing.  As a kid, he was obsessed with Madonna and Michael Jackson.  At his third-grade talent show, he performed Jackson’s “Remember the Time.” It included the choreography from the song’s music video that Newberry taught himself. 

Watch the “Ride” video here: